A full Brazilian or all natural: understanding the influences on young women’s decision to remove their pubic hair

Table 4 Means, standard deviations, and bivariate correlations for the underlying beliefs of intention to remove pubic hair

Belief	Mean	SD	r
Behavioural Beliefs
Feeling attractive	5.48	1.57	.58**
Feeling clean	5.58	1.55	.55**
Being socially acceptable	4.74	1.75	.18**
Feeling comfortable	5.22	1.76	.65**
Reducing negative judgments from others	4.15	1.85	.15*
Being time consuming	5.67	1.48	−.15*
Being effortful	5.67	1.54	−.17**
Being expensive	3.96	2.00	−.16*
Being painful	4.27	1.98	−.24**
Normative Beliefs
Friends	4.31	1.76	.18**
Partner	4.57	1.85	.34**
Media	5.79	1.35	− 0.08
Beauty industry	6.05	1.31	−0.11
Sex industry	6.05	1.34	−0.09
Alternative people/groups (e.g., hippies/naturalists)	2.67	1.37	0.12
Feminist groups	2.85	1.39	0.03
Society	5.59	1.41	−0.11
Control beliefs
Lack of time	5.10	1.85	−.13*
Lack of equipment	3.75	2.03	−.22**
Laziness	5.58	1.67	−.18**

ISSN: 1472-6874